Te Kuiti Meats
       
     
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Te Kuiti Meats
       
     
Te Kuiti Meats
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The brief: Working with an existing name and logo, create positioning and a visual identity that would appeal to American consumers, and the New Zealand farmers wishing to supply that market.

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A wholesome, natural look and feel, using uncoated paper, muted colours and farmhouse-inspired photography to really emphasise the “straight from the paddock” proposition of “Free Range, 100% Grass Fed Lamb”.

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Recipe leaflets and posters that exude “clean, green, natural New Zealand” and mouth-watering meal solutions.

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The positioning also engaged the New Zealand farmers – illustrating that Te Kuiti Meats could be trusted to promote the results of all of their hard work and care.