Storetech Industries is the parent to the Garden Master, Galvo Shed and Storite shed brands, plus the BelAire, Scenik and Sector fencing brands, and ShelterLogic.
The brief: Reposition Storetech’s flagship shed range and refresh the sales collateral.
The point-of-differences of the premium Garden Master range are the countless options for size, design, colours and accessories, plus the ability to create and order your shed via Garden Master’s very own on-line app.
This enables the customer to design a shed that is not only unique, but does not have to compromise on any aspect.
A refreshed logo, a concise tagline and a clear, step-by-step brochure all position Garden Master at the top of the New Zealand shed market.
The brief: Create a high-end brand that resonates with architects, builders, developers and homeowners, as well as communicating its benefits over rival products.
A brand name that combines the clear advantage of glass fencing – uninterrupted panoramic views from your pool – with a faux-Scandinavian spelling that suggests efficiency and accuracy of build.
A clean, confident and flowing identity, and clear, cool, sophisticated sales collateral that simply communicates the brand’s proposition.
The brief: Refresh existing logo and replace outdated and inconsistent collateral with one catalogue that can showcase all of the BelAire products to architects, developers and builders.
Present the information simply and consistently.
Create illustrations that are all “to-scale” and from the same angle, highlighting the modular nature of BelAire Designer Fencing, and how the various components can work with each other.
Single, ring-bound pages can be easily and cost-effectively updated and replaced, and the information has also been designed to allow for easy amendments.
A comprehensive 80-page sales document that is clear, easy-to-navigate and will make choosing BelAire products a simple, smooth operation.
The brief: Reposition Storetech’s “2nd Tier” shed range and refresh the sales collateral.
While lacking the colour, design and accessories options of Storetech’s flagship Garden Master shed range, the Storite range does not compromise on strength and quality. Tank highlighted this fact in no uncertain terms – big, bold and in-your-face, the message is as tough and strong as the sheds!
Clear differentiation has been achieved between the ranges, with different target markets catered for – reducing brand cannibalisation and increasing Storetech’s customer base.