The brief: Refresh the packaging on their flagship chilled juice range so that it is strongly Simply Squeezed branded, communicates their most important benefits and stands out on shelf.
The new pack is clean, simple and fresh, reflecting the juice inside. This impression is enhanced by the big hunk of juicy orange featured on the label along with the most important call outs – no added sugar, low pulp.
The strong branding continued onto specific varieties of apple juice.
A new pack design with high appetite appeal, quirky names, stand-out fruity device and a fun ingredient story that supported the proposition – the extraordinary lengths Simply Squeezed go to, to produce New Zealand’s best-tasting smoothies.
Simply Squeezed were expecting a 10% increase in smoothie sales with the newly packaged range, only to be blown away by a massive 60% increase in sales in the first few months!
Each variety was represented by an individually crafted letter.
B2B sales material.