The brief: Revitalise a well-loved, but neglected brand.
“Take the road less travelled”. Position Norsewear as clothing for those who don’t follow the herd (to the high-street clothing chains). Functionally superior, Norsewear is built by pioneers for adventurers.
The brand translates across a who range of outdoor wear.
Presence at overseas trade shows has boosted exports.
Trade show data collection landing page.