Norsewear
       
     
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Norsewear
       
     
Norsewear
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The brief: Revitalise a well-loved, but neglected brand.

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“Take the road less travelled”. Position Norsewear as clothing for those who don’t follow the herd (to the high-street clothing chains). Functionally superior, Norsewear is built by pioneers for adventurers.

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The brand translates across a who range of outdoor wear.

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Presence at overseas trade shows has boosted exports.

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Trade show data collection landing page.