The brief: Take Gifford Devine’s new vision - “be dynamic, exceptional and visible in everything we do” and break down the ‘scary’ lawyer perception.
We created a promise for Gifford Devine to stand behind. They are ‘Your Legal Champions’, they are in your corner and on your side, they will not judge you, they will go into battle with you.
A bright and visible logo and tagline that enables Gifford Devine to stand out from their competitors in an industry considered as ‘conservative’. Through the use of casual and friendly themed photography we helped to break down the perception of the ‘stuffy’ lawyer.