The brief: Redesign the Fruit Hitz packaging to communicate the product’s unique selling point – its New Zealand heritage and ingredients.
We emphasised Fruit Hitz' all-natural recipe with a 'straight-from-the-orchard', hand-drawn design. The packaging, printed on the 'wrong' side of the card, looks and feels different from the competition; more wholesome, less shiny and artificial.
An instant hit with retailers and consumers alike. The "home-grown" message resonates with the target audience and highlights a genuine advantage over the main competition... which is made in China!
Trade show pull-up banner
The brief: Design the packaging for their Foodservice range of processed apples – sliced, diced, sieved and sauce.
Reflecting Freshfields’ tagline, “Capturing Nature’s Goodness”, we created packaging that goes right back to the farm gate. Fruit and type was hand-painted onto white-washed wood, and call-outs are stamped on for a “home produced” feel.
Foodservice product information sheet