Freshfields
       
     
Fruit Hitz
       
     
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Freshfields Foodservice Packaging
       
     
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Freshfields
       
     
Freshfields
Fruit Hitz
       
     
Fruit Hitz

The brief: Redesign the Fruit Hitz packaging to communicate the product’s unique selling point – its New Zealand heritage and ingredients.

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We emphasised Fruit Hitz' all-natural recipe with a 'straight-from-the-orchard', hand-drawn design. The packaging, printed on the 'wrong' side of the card, looks and feels different from the competition; more wholesome, less shiny and artificial.

An instant hit with retailers and consumers alike. The "home-grown" message resonates with the target audience and highlights a genuine advantage over the main competition... which is made in China!

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Trade show pull-up banner

Freshfields Foodservice Packaging
       
     
Freshfields Foodservice Packaging

The brief: Design the packaging for their Foodservice range of processed apples – sliced, diced, sieved and sauce.

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Reflecting Freshfields’ tagline, “Capturing Nature’s Goodness”, we created packaging that goes right back to the farm gate. Fruit and type was hand-painted onto white-washed wood, and call-outs are stamped on for a “home produced” feel.

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Foodservice product information sheet

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Building signage