The brief: To position Isoform – FPG’s genuinely innovative display system – as a game-changer in the world of food and beverage display.
To be different, to stand out and be noticed!
In a market that’s normally dominated by technical features and specifications, we went for the emotional angle – how this display system will improve the consumer experience, how it will improve your brand’s perception, how your food will look better and sell more.
The brand new Isoform name and hexagon device spoke to the modular nature of the display, and tempting food photography added exciting colour.
The Isoform system, exhibition stand and marketing material wowed the crowds at the Euroshop Exhibition in Düsseldorf.