The brief: Launch a totally new range of refreshing, thirst quenching drinks under the Arano Orchards brand. Differentiate this range from the 100% juices that also sit under the Arano Orchards umbrella.
We ditched the traditional images of fruit and flowing juice and created something fresh and new. Instead of talking about the product, we reflected the experience – the carefree kiwi summers spent with family and friends... the roadtrips, the bike rides, the days at the beach.
It’s the taste of summer.
It’s swinging off the tyre rope into the river and landing the perfect bomb.
It’s watching your kids stand up on the surfboard for the first time.
It’s bold, brave, and stands out as something different in a congested category.
Arano Orchards 100% squeezed orange juice.