With a substantial makeover to their premises underway, it was time to do the same for Gifford Devine’s brand and collateral. As one of the largest and oldest law firms in Hawke’s Bay, their new look needed to convey a sense of dignity and history, yet be smart, sharp and focussed. A clean, uncluttered look was developed with a softer palette of blue-greys and tan hinting at their previous branding but feeling far more contemporary.