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				A new identity for Hawke's Bay telecommunications company, Airnet. We advocated that they should shift from a ‘me-too’ brand into one that felt like a genuine challenger – with energy and a willingness to take on the incumbents. The cornerstone is a new value proposition that taps into the need of businesses and consumers – the need to remove the complexity that exists in getting a fit-for-purpose telecommunications solution – Airnet. It’s Sorted!
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